Transparency in business leads to trust, and trust leads to better business outcomes. Here’s one: Nine out of 10 people (85%) said they will stick with a business that has a history of transparency.
That’s a big number. This shift in consumer behavior makes achieving business transparency all the more important.
Many businesses talk about their commitment to transparency—how they aspire to it, how it should be part of their business structure. One of them walked the talk with Fireflies’ help: DigitalBull GO.
About DigitalBull Go
- Website: www.digitalbullgo.com
- Industry: Marketing
DigitalBull GO is a results-driven, white label SEO agency that specializes in local SEO, Google My Business, and Google Maps optimization. They have a local SEO audit tool (DigitalBull GO) that helps them analyze, optimize, and rank businesses on Google Map Pack.
DigitalBull GO works with storefronts, service-area businesses (SAB), and other digital marketing agencies in the US, Australia, the UK, and Canada.
Transparency Troubles
Proper documentation is critical for transparency. It keeps everyone on the team aligned and fosters good client relationships. The DigitalBull GO team struggled with this before they started using Fireflies.
“We had problems documenting internal discussions and client discussions and converting them into meeting minutes. While critical points were noted, some minor points were missed out. We also forgot certain notes or action items after a few days,” Srinath Rangaswamy, DigitalBull GO’s Director & Strategy Head, explains.
“This problem somewhat affected our project management and ability to follow-up. We also tried alternative solutions to varying degrees of success but we’re still not fully satisfied,” he adds.
Business Transparency and Meeting Flow Cohesion Achieved
Accurate Meeting Recap
Fireflies catches every detail that happens during a meeting. It’s automatically recorded and transcribed for future reference. The meeting leader can customize who gets the full meeting transcription and audio recap by visiting the Settings page.
Automatically Captures Meeting Highlights
The DigitalBull GO team need not worry about losing meeting highlights because Fireflies’ Notetaker Bot will automatically capture those for them. They can easily search for meeting highlights, such as action items in Fireflies Notepad.
They can either use the Transcript tab or Smart Search filter to search for tasks and other important meeting information. “We can now capture the main highlights without having to view the entire meeting. This has increased the transparency with clients and all teammates know what's going on,” Srinath confirms.
Search Previous Team Meetings
Team members can easily access all meeting records from one central location. Follow-ups, meeting refreshers, and more can be done through a simple search.
“Greater cohesion between one meeting and the next. Older meetings can be reviewed and actionable tasks can be followed up on and problems discussed in later meetings,” Srinath concludes.
Searching previous meetings can be done by going to Fireflies Notebook. Anyone on the team can search specific meetings by meeting host, date, or title.
We can now capture the main highlights without having to view the entire meeting. This has increased the transparency with clients and all teammates know what's going on. Greater cohesion between one meeting and the next. Older meetings can be reviewed and actionable tasks can be followed up on and problems discussed in later meetings.
-Srinath Rangaswamy, Director & Strategy Head of DigitalBull GO
Need to improve your business transparency? Try Fireflies today!
