A creative agency turns conversations into a searchable source of truth.
Fello is a creative and digital agency built on collaboration. From client calls and partner discussions to creative reviews, accounting conversations, and leadership meetings, nearly every critical decision happens in real time, in conversation.
As the agency scaled, so did the number—and importance—of meetings. By adopting Fireflies, Fello transformed meetings from fleeting conversations into lasting, searchable knowledge that helps the team stay aligned, focused, and confident as they grow.
Company Snapshot
- Industry: Creative & Digital Agency
- Company size: 5–10 core team members (plus partners)
- Location: Global / Remote
- Primary meeting platform: Google Meet
- Fireflies features used: Meeting transcription, AI-generated summaries and action items, Smart Search, Custom templates, Calendar and Google Meet integration
- Customer interviewed: Zachary Ronski, Co-Founder
The Context: A Business Powered by High-Stakes Conversations
At Fello, meetings are long, thoughtful, and packed with nuance. Weekly partner meetings follow a consistent structure—reviewing active work across the business, aligning on short- and long-term priorities, discussing challenges, and mapping out future opportunities.
These conversations are essential to keeping leadership aligned and the business moving forward. But as meeting volume increased, it became harder to retain context across teams. Not everyone could attend every meeting, and relying on memory or scattered notes made it difficult to maintain a shared understanding of decisions and next steps.
Leadership needed a way to capture conversations accurately—without slowing meetings down or forcing people to choose between listening and note-taking.
The Challenge: Important Details Were Slipping Through the Cracks
“During sales calls, I would constantly stop the conversation to take notes. I hated doing that—it completely killed the flow.”
Before Fireflies, Fello relied on manual note-taking and basic recordings. Sales conversations were frequently interrupted just to capture important details. Valuable client feedback could be missed, and revisiting past discussions often meant scrubbing through long recordings—or relying on memory.
The team struggled with:
- Losing key details from long, complex conversations
- Inconsistent notes across meetings
- Time wasted clarifying decisions or next steps
- Leadership needing to attend more meetings just to stay informed
Without a centralized, searchable record of conversations, follow-ups took longer, duplicate work happened more often, and decisions sometimes lacked full context.
Discovering Fireflies: A Simple Tool That Changed Everything
“I noticed someone else using Fireflies, asked why—and the rest was history.”
Fireflies stood out because it was easy to adopt and immediately useful. Once connected to Google Meet and Fello’s calendars, Fireflies automatically captured meetings with no disruption to existing workflows.
Early on, the note-taking and playback features made the biggest impact. Over time, as AI summaries, action items, and Smart Search were introduced, Fireflies evolved from a recording tool into a core operational system for the agency.
How Fello Uses Fireflies Day to Day
Fireflies now take notes for Fello’s most important meetings—acting like an always-on assistant that never misses a detail.
Core workflows and use cases
- Sales and client meetings Sales leads stay fully present instead of taking notes, which improves rapport and trust. After calls, summaries and transcripts make follow-ups faster and more accurate.
- Leadership and partner meetings Weekly strategy discussions are captured and summarized, making it easy to revisit priorities, decisions, and commitments over time.
- Product and creative discussions Teams can review exact client language instead of relying on secondhand interpretations, reducing misalignment.
- Recruiting and interviews Leadership revisits key interview moments without needing additional debrief meetings.
The Results: Clearer Communication, Faster Decisions, Fewer Mistakes
“Fireflies has saved us more than once by letting us go back and catch a detail we misunderstood.”
By eliminating manual note-taking and reducing the need to revisit conversations, Fello estimates saving ~15 hours per week per leader.
The impact shows up across the business:
- Leaders stay informed without attending every meeting
- Follow-ups with clients and partners are faster and more precise
- Fewer dropped balls and misunderstandings
- More confidence in high-stakes decisions
Fireflies has even helped Fello avoid costly mistakes by providing a reliable, timestamped record of what was said in critical conversations.
Unexpected Value: Protection and Peace of Mind
“Having recordings of key conversations has actually kept us out of legal trouble. I never expected that, but it’s been incredibly valuable.”
Beyond productivity, Fireflies provides peace of mind. Having accurate records of important discussions gives leadership confidence when navigating sensitive situations.
Why Fello Recommends Fireflies
“It’s an essential tool for any business that’s trying to scale.”
Fireflies helps Fello:
- Stay focused during conversations
- Preserve institutional knowledge
- Align teams without adding more meetings
- Scale operations with clarity and confidence
Final Takeaway
Fello didn’t need more meetings—they needed better outcomes from the ones they were already having.
Fireflies turns conversations into clarity, action, and alignment. For agencies and service-based businesses where meetings drive everything, that difference compounds quickly.
Try Fireflies today and scale faster.
