Fireflies Launches App Cards for HubSpot: Meeting Intelligence Within Your CRM
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Fireflies Launches App Cards for HubSpot: Meeting Intelligence Within Your CRM

Soorya Radhakrishnan
Soorya Radhakrishnan

Your CRM is only as good as the data inside it. Yet, most critical meeting insights never make it there. Instead, they're lost in recordings, forgotten in notes, or scattered across tools.

Introducing Fireflies App Cards for HubSpot—the smartest way to automatically bring the most essential meeting data directly into your CRM. Now, you can access key meeting insights about your latest customer calls without ever leaving HubSpot.

It’s effortless meeting intelligence.

What are Fireflies App Cards?

What are Fireflies App Cards? The smartest way to automatically bring the most essential meeting data directly into your CRM

During the 2024 INBOUND conference, HubSpot introduced App Cards to give users more flexibility and control over managing data across HubSpot and other platforms.

Taking the lead of this, we designed the Fireflies experience for App Cards. They are customizable widgets that embed your meeting data—meeting transcripts, summaries, and key moments—directly within your Contact and Companies records in HubSpot. 

“App Cards make it easier for you to access critical information without leaving HubSpot.”

Currently, we’ve launched two App Cards:

  1. Recent Meetings Card
  2. Soundbites Card

Recent Meetings Card

The Recent Meetings Card helps you stay informed and aligned by giving you a snapshot of the latest three meetings with a Contact or Company.

In the card, you’ll see details like meeting title, date, time, host, participants, summary, sentiment, and a link to the full transcript.

Soundbites Card

Some meeting moments stand out—and they often hold the key to actionable insights. 

The Soundbites Card captures and highlights up to three important moments from your recent meetings with a Contact or Company. This makes it easy for you to reference recent meetings without scrolling through hours of recordings.

How this will benefit your team

"We’re constantly looking for ways to simplify and supercharge how teams work. Fireflies App Cards are the next step in our mission to make meeting intelligence effortless."

Find information faster

Tab-hopping and context-switching to update CRM is now officially a thing of the past.

With Fireflies App Cards, key highlights of your recent interactions with a Contact/Company are automatically embedded in your HubSpot. So, the next time you need to prep for a call or track a deal, everything is right there in your CRM.

Instantly spot opportunities

Fireflies App Cards automatically capture and embed meeting sentiments and key moments in HubSpot. Go beyond the surface, understanding not just what was said but how it was felt for the customers.

Use these insights to quickly identify areas that need attention—whether it’s addressing a concern, nurturing a lead, or capitalizing on a positive buying signal.

Streamline knowledge transfer

Enable cross-functional teams to view the same actionable insights and meeting highlights in HubSpot, making it easier to stay aligned and avoid miscommunication.

How to get started

Setting up Fireflies App Cards is quick and simple. Follow these steps:

  • First, connect your Fireflies and HubSpot accounts following the steps in this Fireflies-HubSpot integration guide. If you had already connected the integration but setup was done before December 2024, you'll need to disconnect and reconnect it to enable the App Cards functionality.
  • Once connected, log in to your HubSpot account and open a Contact record.
  • Click Customize record.
  • Select Default View and click Add Cards.
  • Go to the Apps tab and select the App Card—Recent Meetings from Fireflies.ai Call Transcripts or Soundbites.
  • Add the card, then drag it to the preferred position. That’s it!

For detailed, step-by-step instructions, read our setup guide.

No need to choose between flexibility and cost

Fireflies Apps Cards are smart tools to extend the power of your HubSpot. By embedding meeting intelligence directly into HubSpot, it enables faster decisions, improved collaboration, and enhanced productivity for your team.

Start using Fireflies App Cards today and experience the ease.

Note: More features are coming soon to your Fireflies App Cards to take your CRM workflows to the next level. Stay tuned!


Try Fireflies for free