HubSpot vs Salesforce: Choosing the Best CRM

HubSpot vs Salesforce: Choosing the Best CRM


Ever wondered whether HubSpot or Salesforce would be the ideal Customer Relationship Management, or CRM, for you?

When it comes to CRM, HubSpot and Salesforce have always been on top. Today, HubSpot boasts over 194,000 customers worldwide, and Salesforce over 150,000.HubSpot excels in user-friendly inbound marketing. It offers seamless lead nurturing, analytics, and marketing automation. 

On the other hand, Salesforce is known for its sales automation, helps close more deals, and offers easy third-party integrations. Simply put, both offer a comprehensive CRM solution for all your diverse business needs.

But which one is ideal for you, especially with 2024 around the corner? Should you just pick one blindly? Nope! Don't worry; we are here to help.

This article provides a comprehensive showdown between HubSpot vs. Salesforce. Let's dive in.

HubSpot vs. Salesforce: Overview 

HubSpot and Salesforce are two main players when it comes to CRM. HubSpot is mainly known for its user-friendly inbound marketing. It caters to businesses looking to generate customer engagement through personalized interactions. HubSpot’s comprehensive marketing and sales features are what entices its users. 

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And with Salesforce, it is a powerhouse in sales automation.

It offers a comprehensive CRM solution that can be easily customized to various business needs. But it also offers marketing features like email automation and lead nurturing.

HubSpot's strength lies in simplifying complex marketing strategies, which makes it an ideal choice for those prioritizing customer-centric approaches. It is one of the Zoho alternatives if you are looking for something with more features. Salesforce is an excellent platform for sales teams as it offers automation tools and a scalable platform. 

Let’s look at the overview of Salesforce vs. HubSpot: 

Base Factor



Primary Focus 

Helps with marketing and lead generation

Helps you scale your sales efforts


Makes complex tasks easier

Suitable for small to big organizations

Key Features

Attracting potential customers and leads, analyzing data, and automating marketing processes.

Sales automation, customizable workflows, extensive third-party integrations

Ideal For

Businesses that focus on customer engagement and personalized interactions

Several businesses that need adaptable solutions for sales

Launch year 



Previous Names 


Apex Software 

Developed by 

Brian Halligan, Dharmesh Shah

Marc Benioff, Parker Harris

When it comes to HubSpot vs. Salesforce, choosing the right CRM is crucial for your business as it can optimize your sales or marketing efforts and streamline any intricate processes.

But logging sales call logs manually into CRMs is tedious and time-consuming; sales managers know this too well. Fortunately, someone has to do it, and that someone no longer has to be your sales rep!'s integration with CRM automates the call logging process, saving time and reducing the administrative burden on sales teams, allowing them to focus on their core selling tasks and drive revenue. It records, transcribes, summarizes, and analyzes your conversations and automatically pushes meeting notes under the right contact in the CRM.

Fireflies can build a data-rich CRM with all your notes, transcripts, and meeting recordings in the right contact to enable effective follow-ups.

Is HubSpot similar to Salesforce?

Is HubSpot similar to Salesforce?

HubSpot is considered one of the Salesforce alternatives. But how does it hold up?

While HubSpot and Salesforce are popular CRMs, they go their separate ways when it comes to their primary focuses and strengths. Imagine you are launching a new product. Here, you want to ensure your brand engages with your target audience.

This is crucial as it can be a turning point that drives success. This is where HubSpot shines bright with its user-friendly inbound marketing features. From content to robust customer experience, it has your back. Now, with a new product in the market, you are also looking at sales efficiency.

This is where Salesforce comes into play. Its powerful sales automation features help you with seamless coordination. It ensures real-time updates and offers a comprehensive view of customer interactions. Its customizable workflow allows you to tweak the sales process per your product's requirements.

So, HubSpot's marketing skills contrast with Salesforce's versatility in sales processes. Both platforms easily integrate with Fireflies, which helps them send transcript data after a meeting. Call recordings will also be transcribed automatically. This can be great for businesses! 

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HubSpot vs. Salesforce: Key features 

HubSpot vs. Salesforce: Key features 

When we talk about HubSpot vs. Salesforce, the one question always asked is which is better. Well, after going through the key features of both HubSpot and Salesforce mentioned below, you can be the judge and decide which suits your needs. 

Key Features



Primary Focus

Inbound Marketing and Customer Experience

Sales Automation

User Interface

Intuitive and user-friendly interface designed for marketers

Robust interface suitable for sales professionals, offering detailed customization options

Lead Management

Effective lead nurturing tools with a focus on personalized customer engagement

Comprehensive lead management system with real-time tracking and advanced analytics

Marketing Automation

Streamlined automation tools for email marketing, social media, and content creation

Limited marketing automation capabilities, with a focus on integrating with marketing tools

Sales Automation

Sales automation features, suitable for small to medium-sized businesses

Robust sales automation tools with customizable workflows for scalability and adaptability


Limited customization options, particularly in comparison to Salesforce

Highly customizable with a wide range of options for workflows, fields, and page layouts


Integrates with HubSpot CRM, limited third-party integrations

Extensive third-party integrations, offering flexibility for various business needs


Suitable for small to medium-sized businesses, may face limitations in complex operations

Highly scalable, making it suitable for businesses of all sizes with intricate processes

Analytics and Reporting

Provides basic analytics, suitable for straightforward sales and marketing strategies

Robust analytics and reporting tools offering real-time insights for sales and marketing

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HubSpot vs. Salesforce: Pricing 

So, another crucial factor we must talk about is the pricing. Here are all the details you will need. 


HubSpot has two offerings when it comes to its CRM Suite. For individuals and small teams, you can access the foundation tools for free. 

You also have:

Starter: $18/month This offers essential marketing, sales, service, CMS, and operational software. 

Professional: $1600/month This offers comprehensive marketing, sales, customer service, CMS, and operations software.

For businesses and small enterprises, you have the Professional CRM Suite. But there is also Enterprise at $5000/month. This offers HubSpot's most powerful marketing, sales, customer service, CMS, and operations software.


Salesforce comes with five offers:

Starter: $25 user/month 

Professional: $80 user/month 

Enterprise: $165 user/month 

Unlimited: $330 user/month 

Unlimited+: $500 user/month

Which one is better: HubSpot vs. Salesforce

Which one is better: HubSpot vs. Salesforce
Which one is better: HubSpot vs. Salesforce

So, which one wins the race between HubSpot vs. Salesforce? Well, choosing between HubSpot and Salesforce depends on your business needs.

HubSpot can be perfect for inbound marketing with advanced sales reporting and forecasting features. It is also great for customer engagement. Salesforce offers you powerful sales automation with highly advanced sales reporting and forecasting.

It also brings you marketing automation features to help you out. So, see what your business needs and move forward from there. 

Revolutionize your CRM experience with, the ultimate meeting assistant for automated note-taking and easy task integration, is here for you!

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Wrapping up

Now you know all the key features of HubSpot and Salesforce. HubSpot's inbound marketing powers align seamlessly with businesses focused on customer engagement.

Whereas, Salesforce's sales automation and adaptability cater to various operational needs. But beyond the CRM showdown lies, which easily integrates with both platforms to give you an edge.

Its advanced meeting assistant capabilities, including transcription and task automation, enhance platform productivity, making it a must-have asset along with your chosen CRM.

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