10 Must-Have Sales Prospecting Tools to Boost Your Leads

Generating leads and converting them into buying customers is much easier with sales prospecting tools. The list of tools available in the market is huge, but you don't have to spend your valuable time testing them individually. The hard work has been done for you, so you can easily choose a tool for your needs.

At a glance, the best automation software for prospecting will help you:

• Identify potential buyers
• Find their email address and contact details
• Set up meetings with prospects
• Convert prospects into buying customers

Below are the 10 best sales prospecting tools to boost your leads and make more sales. Let's proceed!

1. Clearbit Prospector

From next-gen startups to established enterprises, Clearbit is one of the best B2B sales prospecting tools that businesses use to build more pipelines right from their websites. Leveraging Clearbit gives you access to its up-to-date user base of 20 million companies and 200 million contacts.

Pros:

• Prospecting: Great with Ideal customer targeting, advanced search and lead identification.
• Accurate sales intelligence: gathers contact, company, and industry information.
• Smart lists & recommendations: Automatically segments, qualifies leads, and provides follow-up recommendations.
• Alerts and reminders to the sales team so no opportunities or leads are missed.

What users dislike:

• The support team is slow to resolve queries
• Inaccurate information on small organizations and businesses
• Has complex features that require integration with multiple APIs to achieve the desired results.
• Need for a D&B Optimizer to build account hierarchy.
• No multi-user capability for teams.

Pricing:

Clearbit doesn’t disclose its pricing. It depends on factors like monthly web traffic, database size, and contact creation to charge you.Its Enrichment API, however, costs:

• $99/month for 275 API requests at $0.36 per API request.
• $199/month for 550 API requests at $0.36 per API request.

2. LinkedIn Sales Navigator

You can take advantage of LinkedIn's 950 million users in more than 200 countries around the globe. The advanced search options of the Sales Navigator allow you to find new leads and get suggestions for new leads, too.

Pros:

• Accurate and advanced filter: Automatically adds qualified leads to your saved list with real-time updates.
• Provides analytics for estimating sales campaigns and making data-driven decisions.
• Track leads and save interaction notes to help users stay organized and keep sales records.
• Allows sales teams to collaborate and share lead lists easily.

What users dislike:

• Relatively expensive: Likely barrier for small businesses and individuals.
• Setting up and maintaining integration with popular CRM systems is complicated.
• Lacks advanced search options for filtering information like academic year and previous company location.
• Minimal InMail credits per month. Purchasing extra credits can be costly.

Pricing:

• One month free trial for core and advanced plans
• Core (Professionals): Starts at $99.99/month and $79.99/month (billed yearly at $959.88).
• Advanced (Team): Starts at $149.99/month and $108.33/month (billed annually at $1,300).
• Advanced Plus (Enterprise): $1,600/seat

3. Crunchbase

If you need a comprehensive prospecting solution to increase leads and boost sales, think Crunchbase. It's a company database that collects insights on private and public companies, from early-stage startups to Fortune 1000. It's a great place to discover new business opportunities and track them in real-time.

Pros:

• Extracts data and shares insights on companies and their key players.
• The funding data feature helps identify and craft personalized messages to shared investors.
• Great for growing customer base, providing updates, and accessing companies in the same niche.
• List customization: Creates custom lists from saved searches and your CRM lists.

What users dislike:

• The mobile interface is difficult to navigate.
• Extensive but low-quality data.
• Provides no update on the maturity stage of individual businesses.
• Response time for resolving active queries is exceptionally sluggish.

Pricing:

• Offers a 7-day free trial of the full version.
• Paid plan for a user starts at $29 per month (billed annually).

4. Apollo

Apollo is an AI-powered prospecting tool that lets you discover prospects, reach out to them, and manage your leads in one place. With an up-to-date lead database of 265M+ contacts, you can find verified emails and phone numbers of prospects and manage them right inside the platform.

Pros:

• Provides email sequencing with templates for quick messaging.
• Provides info about companies' stack channels for efficient data management.
• Responsive customer service: Solves customers' problems as quickly as possible.
• Finds verified emails and phone numbers in a breeze.

What users dislike:

• No Zapier Integration. Synchronizing prospects' emails requires manual work.
• Limits user accounts without prior notice.
• Often creates duplicate data records.
• Challenging to find detailed information for targeted prospects.

Pricing:

• Paid plan for a user starts at $49 per month (billed annually).

5. LeadBoxer

When you need insight into leads that are very close or the right person to contact in a company, turn to LeadBoxer. LeadBoxer is an amazing lead generation and scoring software for identifying, generating, and managing leads to easily convert them into customers.

Pros:

• Uses predictive lead scoring to identify and engage with prospects.
• Behavioral tracking: Tracks page visits, time spent, and engagement levels.
• Provides insights into lead generation across multiple platforms—email campaigns, websites, YouTube channels, and other CRMs.
• The advanced filter separates promising leads from low-quality prospects.

What users dislike:

• Outdated and clunky UI.
• Slightly costlier than competitors.
• Integrating with CRM systems requires technical expertise.
• Some data can be irrelevant and not correlate with your target audience.

Pricing:

• Starts at $84.77/month when billed annually.

6. Leadfeeder

Identifying and converting companies that visit your website into customers is easier with Leadfeeder. The B2B sales prospecting tool uses a tracker script to help you collect visitors' data and monitor them.

Pros:

• Great tool for website analytics. It shows which content type is performing best.
• Provides detailed information on visitors so you know who to reach out to.
• Integrates seamlessly with most CRM software.
• Finds quality leads and suggests new prospects.
• Real-time data update with popular CRM accounts.

What users dislike:

• The information provided does not always correlate with other sources.
• It is very difficult to contact large businesses because there is no website data history.
• Loading speed can be extremely low.
• Reverse IP lookup adds no value.

Pricing:

• Paid plan starts at $147.30/month (billed annually).

7. Bombora

Bombora is one of the most comprehensive and privacy-compliant sales prospecting tools for lead generation. It uses machine learning and geography to analyze data collected from the database of B2B publishers. This helps you connect with prospects and seal the deal in one place.

Pros:

• Easy-to-use prospecting tool for individuals or sales teams without prior experience.
• Automatic surge report shows contact details of active accounts searching for a particular solution so you know who to contact.
• Offers insight on prospects and helps create custom campaigns to target them.
• It classified prospects' intent into different categories.

What users dislike:

• Takes 6–8 weeks to add a new keyword in the taxonomy.
• Doesn't save historical data.
• Doesn't integrate directly with CRM systems.
• Uses third-party software for storing prospects' data. This makes the workflow of the software a bit slower.

Pricing:

• Undisclosed pricing—request for a quote.

8. Hunter

If you want to find and connect with your targeted prospects, Hunter is the right software for your needs. The platform helps you access and verify professional emails with one click. The best part is that you'll get a score indicating the level of accuracy of each email address.

Pros:

• User-friendly interface.
• Finds email addresses linked to a particular domain.
• Verifies a single or bulk email address with a single click.
• Its Chrome extension finds more emails than the website does.

What users dislike:

• Inability to search beyond the domain of a website.
• Limited to finding email addresses.
• Difficult to generate email addresses for small companies.
• Does not integrate with LinkedIn Sales Navigator anymore.

Pricing:

• Free plan offers 25 searches and 50 verifications per month.
• Paid plan starts at $49 per month.

9. GetProspect

GetProspect is a lead generation software that helps you find valid emails of prospective customers and their company data. It features an advanced filter for finding prospects based on location, job title, company size, industry, and more.

Pros:

• Great for finding business and individual email addresses.
• Its Chrome extension integrates seamlessly with LinkedIn to fetch prospects' information.
• Customer support is always available to proffer solutions to any issues.
• Intuitive and easy-to-use UI.

What users dislike:

• Occasionally marks login details as invalid.
• The platform glitches when saving a large number of leads.
• Verifying email addresses takes a longer time.
• The database is outdated, resulting in incorrect email addresses.

Pricing:

• Free plan offers 50 valid emails and 100 verifications per month.
• Paid plan starts at $49 per month.

10. Albacross

Albacross is another powerful sales prospecting software for identifying and tracking critical B2B intent data. It unveils companies that visited your site and their engagements. With this intent data, you can tailor your marketing campaign towards your prospects to improve sales.

Pros:

• Provides accurate data on those visiting your website.
• Helps you discover companies with real-time buying intent.
• Easy integration with LinkedIn and Hubspot workflows.
• Dedicated to keeping your data and your visitors' data private.
• Offers many useful features for free and makes upgrades affordable to users.

What users dislike:

• The website UX is clunky.
• Contact details are often inaccurate.
• Identifies limited emails per month.
• Inability to build automated sequences and integrate with other software.

Pricing:

• Get a free demo to know how the software works.
• Paid plan starts at $83.94/per month.

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