Transform your marketing initiatives
Understand the voice of your customers to transform your marketing initiatives.
Uncover what your buyers want
Fireflies let’s you x-ray your meetings to identify competitors, sentiment, intent, and other key topics to better understand your buyers.
![Uncover what your buyers want using fireflies for marketing](/images/usecase-uncover.png)
Develop and enrich your customer personas
Use Fireflies voice intelligence to enrich your customer data platform and marketing tools to run more personalized campaigns.
![Develop and enrich your customer personas using fireflies for marketing](/images/usecase-2.png)
Transform customer feedback and testimonials into collateral
Instantly create soundbites of what customers are saying and utilize them in your marketing campaigns.
![Transform customer feedback and testimonials into collateral using fireflies for marketing](/images/usecase-1.png)
Gather notes on how your customers speak
Extract excerpts from transcripts that you can use to supercharge your messaging and copy.
![Use fireflies for marketing to gather notes on how your customers speak to uncover opportunities](/images/usecase-4.png)
CRM integrations
![Use fireflies meeting assistant with a number of available integrations to log meeting notes, transcripts, and recordings in your CRM & collaboration apps like Salesforce, HubSpot, Slack, Zapier, and many more.](/images/integrations-banner.png)
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