Maintaining strong and lasting relationships with customers is key for any sales team. That's where sales engagement platforms come into play. These platforms can transform how sales teams connect, engage, and convert leads into loyal customers.
In this blog post, you'll discover 10 of the finest sales engagement platforms available today, with powerful features and exceptional capabilities.
10 of the best sales engagement platforms
Check out some of the top sales engagement software you can try out today.
1. QuickMail
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First on the list is QuickMail, a sales engagement software that helps teams improve their email campaigns and boost productivity.
This platform automates prospecting and follow-ups, and scales campaigns for optimum results. It also works with Gmail, Outlook, and other inboxes, to ensure high deliverability and response rates.
Key features:
- Email personalization
- Native CRM integration
- Multi-channel interaction with prospects
- Improved email deliverability
- Centralized location to manage all sales conversations
Pricing Options:
- Free
- Basic: $49/monthly
- Pro: $97/month
A 14-day free trial is available.
2. Hubspot Sales Hub
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Sales Hub by HubSpot is a comprehensive sales engagement platform that streamlines your sales process and consolidates your tools and data. With Sales Hub, you can start conversations, deepen relationships, and manage your pipeline more effectively.
Hubspot also integrates seamlessly with various communication channels, such as email and social media, so teams can manage customer interactions across multiple platforms.
Key features:
- Lead management
- Meeting scheduling
- Cold call recording
- CRM integration
- Email templates
Pricing:
- Free
- Starter: $45/monthly
- Professional: $450/monthly
- Enterprise: $1,200/monthly
3. SalesLoft
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SalesLoft is designed to help sales teams generate more revenue, improve win rates, and reduce costs. This software offers one-click dialing or texting from any device and consolidates all communication channels into one convenient dashboard.
It also enables users to create personalized pipelines and playbooks, which you can easily share with sales reps to streamline the process.
Key features:
- Lead distribution
- Meeting management
- Email automation
- Sales performance tracking
- Native CRM integration
Pricing: Pricing is available only on request. There's no free trial.
4. Pipeline
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Pipeline is a CRM platform that aims to help businesses improve their interactions with sales reps and potential customers.
One of Pipeline's standout features is unlimited storage for all company files, data, and communications. Plus, it allows users to conduct email campaigns and track customer engagement with company content, such as opening emails.
Key features:
- Deal and lead management.
- Social media integration.
- Marketing automation.
- Email performance tracking.
Pricing:
- Start: $25/monthly
- Grow: $33/monthly
- Develop: $49/monthly
A 14-day free trial is available.
5. Freshsales
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Another top sales engagement platform, Freshsales, provides users a comprehensive overview of each customer's interactions with the company's content. Its AI-powered contact scoring feature lets you identify high-intent leads and personalize your customer engagement.
Also, Freshsales's predictive deal insights offer intelligent sales recommendations to maximize revenue.
Key features:
- AI-based forecasting insights
- Contact, deal, and account management
- Contact scoring
- Automated tasks and workflows
- Lead nurturing
Pricing:
- Free
- Growth: $15/monthly
- Pro: $39/monthly
- Enterprise: $69/monthly
A 21-day free trial is available.
6. Zendesk Sell
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Zendesk Sell allows reps to interact with customers through their preferred channels effortlessly. With Zendesk Sell, sales teams can deliver better customer experiences by accessing key customer information across sales and service.
This platform also allows reps to easily generate high-quality leads they can engage with, giving them an edge over competitors.
Key features:
- Contact and deal management
- Prospecting tools
- Activity tracking
- Workflow automation
- Reporting and analytics
Pricing:
- Team: $19/monthly
- Growth: $49/monthly
- Professional: $99/monthly
A 14-day free trial is available
7. Zoho SalesIQ
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Zoho SalesIQ allows businesses to communicate with prospects in real-time, send personalized messages, and track visitor behavior on their websites.
This sales engagement platform also integrates with Zoho CRM and other marketing apps, allowing businesses to streamline their prospect engagement and gather insights from visitor data.
Key features:
- Live chat
- Visitor insights
- Lead scoring
- Content Performance Analysis
Pricing:
- Free
- Basic: $7/monthly
- Professional: $12.75/monthly
- Enterprise: $20/monthly
A 15-day free trial is available.
8. MixMax
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Mixmax is a sales engagement platform that offers various features and integrations to streamline sales processes and improve efficiency.
With Mixmax, users can gain valuable insights through interactive dashboards that track engagement metrics and identify what's working. It also simplifies meeting bookings through its one-click scheduling functionality.
Key features:
- Reporting and analytics
- Email polls and surveys
- Email tracking
- Individual sales rep performance insights
- Native integrations with CRMs like Salesforce
Pricing:
- Free
- SMB: $29/monthly
- Growth: $49/monthly
- Growth+ Salesforce: $69/monthly
- Enterprise: Custom
A 14-day free trial is available.
9. Apollo
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With Apollo, sales teams have everything they need to build and close their sales pipeline. The platform offers sequences, email personalization, click-to-dial, and LinkedIn automation to help win more opportunities and improve outbound sales efforts.
Key features:
- Email reply and meeting tracking
- Automated follow-ups
- AI-assisted email writing
- Call list management
- Sales sequence automation
Pricing:
- Free
- Basic: $49/monthly
- Professional: $79/monthly
- Organization: $79/user/monthly
A 14-day free trial is available.
10. Klenty
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Last but not least, this sales engagement software allows engagement across multiple channels, generates personalized emails with specific details, and ensures deliverability to prospects' inboxes.
Klenty also allows users to create personalized sales sequences tailored to each prospect's buying intentions, which increases the chances of scheduling more meetings.
Key features:
- Email cadences
- Multichannel outreach
- CRM integrations
- Automated follow-ups
- Performance metrics
Pricing:
- Startup: $50/user/monthly
- Growth: $70/user/monthly
- Pro: $100/user/monthly
- Enterprise: Custom
A 14-day free trial is available.
8 factors to consider when evaluating sales engagement platforms
Here are some key factors to consider when choosing a sales engagement platform:
- Integrates with your CRM to streamline data entry and workflow
- Intuitive interface that's easy for sales reps to navigate and use effectively
- Allows teams to reach prospects across multiple channels
- Provides a centralized hub where reps can access all customer communication channels and retrieve past interactions
- Offers transparent pricing information upfront and (preferably) free trials, so you can test suitability for your sales process
- Offers excellent customer support
- Incorporates sales reporting software to provide insights into team performance and identify areas for optimization
- Enhances email deliverability by offering features like engagement tracking and email warmups
What are the key benefits of using a sales engagement platform?
By harnessing the power of sales engagement platforms, businesses can enjoy benefits like:
- Automation of tasks like prospect tracking, categorization, and follow-ups
- Tracking outreach across various channels
- Enhanced lead generation effort through more personalized client interactions
- Streamlined communication between reps and customers
- More time to focus on revenue-generating activities
- Useful insights on sales performance and strategies
- Accelerated sales deal closures.
- An edge over competitors through timely customer engagement
Fireflies: Your best sales engagement companion
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Fireflies is an AI-powered meeting tool that automatically records and transcribes sales calls. It seamlessly integrates with popular sales engagement platforms, including Zoho, SalesLoft, Freshsales, Hubspot, and Zendesk Sell, RingCentral, and Aircall, helping teams enhance their sales efforts.
Plus, with sentiment analysis, Fireflies provides valuable insights from every call to help sales teams improve their pitch, train new reps, and close deals faster.
