Sales Coaching Software: 9 Best Tools of 2023 [Free & Paid]

Sales Coaching Software: 9 Best Tools of 2023 [Free & Paid]


Have you read the Webinarecare report that says companies with a formal sales coaching process see 91.2% of overall quota attainment?

Providing regular coaching and feedback to your sales team is crucial, but finding time for it can be difficult as a busy sales manager. That's where sales coaching software comes into play.

In this blog, we delve into the top sales coaching software options for 2023. Let's get started!

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Top 9 sales coaching software of 2023

Here's the list of the top 9 sales coaching software tools:

  1. Fireflies
  2. Gong
  3. Chorus
  4. Grain
  5. SalesScreen
  6. Jiminny
  7. MindTickle
  8. Abstrakt
  9. Brainshark

Let's look at them one by one.

1. Fireflies

Fireflies sales coaching software

Fireflies is an AI-powered meeting assistant and sales coaching tool that provides valuable insights and features to enhance sales performance. It allows sales managers to leverage conversation intelligence and AI notetaking to improve coaching effectiveness.


  • Fireflies records, transcribes, summarizes, and analyzes sales calls with 90% accuracy. Onboard new sales hires by sharing top performers' calls and transcripts to facilitate learning and ramp-up.
  • Allows you to analyze sales trends via question analysis, call volume tracking, talk-to-listen ratio assessment, and silence duration identification.
  • Helps assess prospect sentiment during conversations using sentiment analysis. Tailor your approach based on customer feedback.
  • Helps identify and address the use of filler words, ensuring confident and persuasive sales pitches.
  • You can transform monologues into dialogues by monitoring who speaks the longest monologues and encouraging active listening.
  • Helps develop a rubric for scoring call quality.
  • Offers a Playlist feature that enables you to create a collection of soundbites in a single space from multiple calls.
  • Helps create and share sound clips of important sales conversations as Soundbites to bring everyone up to speed.
  • Offers a Google Chrome extension to automatically record and transcribe Google Meet meetings you attend via the Chrome browser.
  • With the extension, you also get a chatbot, AskFred for Web. It can summarize and extract information from any web source like research articles, wikis, YouTube, and blogs within seconds; all you have to do is ask. Leverage AskFred for Web to ease your sales research processes.
  • Provide feedback to your sales team effortlessly by annotating the sales transcript with comments and likes as Threads.
  • Log calls, notes, transcripts, and meetings into your CRM by integrating it with Fireflies. On top of that, Fireflies also integrates seamlessly with 50+ popular apps, including dialers, video conferencing, and productivity tools like Salesforce, Notion, Slack, Zoom, Webex, ClickUp, and HubSpot.
  • Offers multi-language transcription—30+ languages and 3 English accents.
  • Offers chatbot assistance with AskFred, which brings the power of ChatGPT into meetings. It answers any questions you have about the conversation. You can also use it to automatically develop other forms of content, like social media posts, emails, blog posts, etc., from your conversations.
  • Highest security standards. Your transcripts are end-to-end encrypted at rest and in transit. Fireflies is also SOC 2 Type 2 and GDPR compliant.
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Read this blog to understand all the measures we take to keep your data safe, through product design, bot training to data storage, and compliance.

🤑 Pricing

Billed Annually

  • Free: free forever
  • Pro: $10/month/seat
  • Business: $19/month/seat
  • Enterprise: Custom, upon request
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2. Gong

Gong sales coaching software

Gong is a conversation intelligence platform that enhances sales teams' performance by tracking, analyzing, and improving sales calls.

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  • Call recording and transcription
  • Smart analytics on questions, action items, time/date, and custom keywords
  • Centralized view of deals in the pipeline
  • Tips and feedback during calls without the customer hearing
  • Insights into prospects' buying process

🤑 Pricing

Specific pricing details are not publicly available. According to reputable sources, Gong is estimated to cost approximately $1,440 per user per year for 100-250 users, along with an additional $50,000 license fee. - The Best Gong Alternative
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3. Chorus

Chorus sales coaching software

Chorus distinguishes itself as a comprehensive conversation intelligence platform, offering more than just call recording.

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  • Analyzes calls, emails, and deals contexts
  • Provides a complete picture of your reps' performance
  • Identifies effective strategies and methods
  • Leverages artificial intelligence to extract data and trends
  • Offers personalized coaching

🤑 Pricing

The pricing of Chorus isn't available publicly, but sources tell us that it begins from $100/month.

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4. Grain

grain sales coaching software

Grain is a powerful sales coaching tool that automatically records, transcribes, and organizes your team's calls in a shared video library.


  • Interactive, personalized call annotations
  • Highlight reels for sales calls
  • Intelligent search using keywords and tags
  • Mobile app to access the app on the go
  • Customizable sharing permissions for each call

🤑 Pricing

  • Starter: free forever
  • Business: $15/month/seat
  • Enterprise: Custom, upon request
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5. SaleScreen

salescreen sales coaching software

SalesScreen is the ultimate platform to infuse fun into your sales coaching program. With gamification features, customizable competitions, and leaderboards, you can transform coaching into an engaging game for your reps.


  • Interactive games to motivate and challenge sales teams
  • Customizable goals and metrics to drive performance
  • Integration with CRM for insights into sales performance
  • Data-driven insights to monitor individual and team progress
  • Badges, trophies, and rewards for achievements

🤑 Pricing

The pricing for this sales coaching software isn't available on its website.

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6. Jiminny

Jiminny sales coaching software

Jiminny leverages advanced technology to analyze sales reps' interactions with prospects and customers. Features

  • Real-time feedback and recommendations
  • Automated delivery of playbooks for phone calls
  • Integration with CRM systems

According to reviews, a couple of downsides of the app seem to include transcription issues on WiFi and trouble sharing screens with potential customers.

🤑 Pricing

Billed Annually

  • Full Access: $85/seat/month
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7.  MindTickle

MindTickle sales coaching software

MindTickle is a user-friendly platform designed for sales training managers.


  • Onboarding and tracking for new hires
  • Training and management of existing sales team
  • Customizable sales enablement programs
  • Sales capability index for performance insights

Some users have reported occasional slowness of the platform and found the content overwhelming when you're short on time. A few have also found the UI to be clunky and courses not always easy to locate.

🤑 Pricing

There seems to be no page dedicated to pricing on the tool's website, but users can request a live demo.

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8. Abstrakt

absktrakt sales coaching software

Abstrakt is a sales coaching software that ensures sales reps effectively navigate conversations by asking the right questions.


  • Automated delivery of playbooks
  • Integration with CRM
  • Efficient handling of objections
  • Identifying and addressing specific audio prompts

But it's important to note that Abstrakt has been reported to experience occasional crashes and may not consistently pick up specific audio prompts, which can result in call delays.

🤑 Pricing

Just like MindTickle, Abstrakt doesn't share its pricing model either but offers a free demo.

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9. Brainshark

brainshark sales coaching software

Brainshark enhances sales preparedness and enablement for sellers by offering a range of training options.


  • Comprehensive sales preparedness
  • Video practicing capability for skill improvement
  • The ability for sales coaches to create and upload training content
  • Extensive sales enablement resource center

But take note that the mobile app currently supports only IOS devices, and the web-based version relies on Flash. Plus, some users find the course catalog and transcripts tab to be clunky and unintuitive, making it challenging to organize the curriculum and transcripts.

🤑 Pricing

The pricing is unavailable, but you can sign up for a free demo through their website.

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Wrapping up,

When it comes to the best sales coaching software, each platform offers unique strengths that cater to different needs.

While Fireflies stands out with its accurate call recording and transcription capabilities, Gong excels in deal insights, Jiminny focuses on real-time feedback, and MindTickle streamlines onboarding and training.

So, it all depends on your needs and budget. List out your priorities and select the right software accordingly.

And, if you're looking for a quality sales tool that provides transcription with 90% accuracy plus helps automate all your manual sales tasks like call logging, reports, emails, and more at cost-effective pricing — try Fireflies!

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Try Fireflies for free