8 Effective Gong Alternatives to Improve Your Sales Calls

Are you struggling to close deals during your sales calls? You're not alone. According to a recent study, 35% of salespeople find closing deals to be the most difficult part of the sales process.

This is why a conversation intelligence platform like Gong has been one of the go-to platforms for many businesses because of its deal intelligence and sales coaching.

However, the conversation intelligence market has grown exponentially since the pandemic, with almost all businesses using video conferencing tools like Zoom, G-meet & Teams.

With that, we have much smarter solutions and powerful tools available today that are cost-effective and loaded with features. Here are some of the best Gong alternatives you need to explore.

8 Best Gong alternatives of 2023

Here's a compilation of the best Gong alternatives that sales teams and remote workers can explore to boost productivity and automate manual note-taking.

1. Fireflies.ai

Fireflies.ai is an AI-powered meeting assistant that automates many of the tedious tasks that sales teams face, freeing up time to focus on closing deals and growing their business.

From scheduling meetings and tracking action items to recording and transcribing sales calls, Fireflies.ai streamlines your sales process.

With this Gong alternative, sales managers can get important conversational analytics metrics that make it easy to provide feedback and spot areas of improvement within the team.

It also integrates with popular CRMs and provides valuable insights into engagement levels, talk time, and other metrics, allowing sales teams to fine-tune their strategy and improve their performance.

Overall, Fireflies.ai is a great tool for sales calls because it saves time, increases efficiency, and helps teams maximize their sales opportunities.

Fireflies.ai - The Best Gong Alternative

Looking for the best Gong alternative? Compared to Gong, Fireflies is easy to use and helps you save $36,000 per year. Here’s how.

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Pros:

1. Captures audio & video and generates transcripts in minutes.
2. Streamlines the sales onboarding process
3. Generates detailed meeting notes and AI-powered summaries
4. Identifies action items discussed during sales meetings and assigns them
5. Allows you to upload and transcribe existing audio recordings of sales calls
6. Integrates with around 50 productivity apps, video conferencing, and dialers
7. Provides data-driven insights from sales calls and meetings like engagement levels, sentiment analysis, and talk time
8. Enables easy sales coaching through its timestamped commenting feature
9. Transcribes in over 30 languages
10. Uses Smart Search for keywords, themes, and topic searches
11. Offers Soundbites for easy sharing and reference
12. Uses Playlists to build a repository of Soundbites from multiple calls for on-demand learning and faster onboarding.
13. Creates a repository or a knowledge base of all of your team's conversations and calls

Cons:

1. Doesn't provide a deal intelligence feature.
2. Doesn't offer a coaching dashboard to monitor coaching efforts or feedback.

2. Chorus.ai

Chorus helps sales teams transcribe and analyze customer calls, meetings, and emails to create visibility and increase their chances of closing deals.

With this tool, you can analyze customers' voices, gain competitive insights, and make better strategic decisions across the customer base and overall market.

Pros:

1. Tracks and compares your sales performance against metrics like talk-to-listen ratios
2. Allows you to share full call recordings or important call snippets with your team for feedback
3. Uses market intelligence to reveal sales and customer trends

Cons:

1. Doesn't have transparent pricing
2. Expensive for smaller companies compared to other alternatives
3. Complex user interface
4. Doesn't provide summaries of calls
5. Call recordings may not be available until after several days
6. Limited integrations

Related: 17 Best Cold Call Opening Lines and Why They Work

3. MeetRecord

MeetRecord is another Gong alternative that offers call recording and analysis for sales teams. It integrates with existing meeting tools, calendars, and CRMs to track, analyze, and improve customer conversations.

With features like call insights, coaching opportunities, and customized coaching initiatives, MeetRecord is sure to help boost your sales strategy.

Pros:

1. Records and analyzes sales conversations
2. Tracks keywords
3. Creates playlists of calls for easy reference

Cons:

1. Lacks deal intelligence features
2. Transcription accuracy is low
3. Old recordings may not be organized chronologically
4. Conversation Metrics need improvement and are not accurate

Related: Meeting Takeaways: 7 Points Every Attendee Should Leave With

4. Avoma

Avoma is a tool that assists you throughout your entire meeting lifecycle, from before the meeting to after.

It offers features such as scheduling and agenda templates, automatic recording and transcription, collaborative note-taking, AI-generated notes and topics, conversation and revenue intelligence, and snippets and playlists.

Avoma also integrates with CRM, calendar, and conferencing tools.

Pros:

1. Allows live bookmarking during calls
2. Automated call summaries
3. Offers AI-powered insights from customer conversations
4. Provides real-time sales coaching

Cons:

1. Inaccuracy in transcripts & mislabeling speakers(especially in fast-paced calls), resulting in more time spent hearing audio recordings to validate the information
2. Limitation in creating short audio snippets from call recordings to share
3. Transcribes meetings only in the English language & finds it difficult to catch stronger accents
4. No smart search feature to find call recordings using keywords or date
5. Lack of native integration with popular video conferencing tools (except Google Meet), the note-taker bot drops out of meetings, leading to a loss of vital information.

5. SalesLoft

SalesLoft isn't your average Gong alternative, as it focuses more on sales engagement rather than conversational or revenue intelligence.

Still, this tool has what you need to boost your sales calls and win deals quickly. It offers smarter prospecting, detailed opportunity insights, call tracking and coaching, and analytics and reporting.

SalesLoft's conversation intelligence feature provides insights into customer interactions, with the ability to transcribe and analyze sales calls, meetings, and emails.

Pros:

1. Provides sales pipeline and forecasting management
2. Offers multi-channel messaging
3. Automates prospects engagement
4. Allows sales rep coaching and insights

Cons:

1. Lacks flexibility in cadence management, as rescheduling a step is not straightforward, and users can only skip or remove from a cadence.
2. The activities recorded in SalesLoft are not always accurately registered in Salesforce, which could impact data analysis and reporting.
3. Weak integration with Salesforce, as it's difficult to import specific leads from the tool into SalesLoft.
4. Offers limited call analytics that may not completely highlight key sales team performances.
5. Poor Integration with Outlook, making it hard to manage emails
6. Pricing isn't transparent.
7. Has a complex user interface, as it takes too many clicks to navigate.

6. Wingman

Wingman allows sales teams to record and analyze customer calls, simplify sales coaching, and collaborate on sales revenue.

With its "on-call battlecards" feature, sales reps can easily navigate tricky call situations and say the right thing at the right time. It provides fresh insights into customer interactions and enables more predictable sales forecasting.

Pros:

1. Supports transcription in 14 languages
2. Offers sales coaching features
3. Provides deal and pipeline intelligence

Cons:

1. No free plan to test-drive the features
2. Provides restrictive cross-functional collaboration among teams.
3. Transcription accuracy in languages other than English is low.
4. The UI may not be immediately intuitive and may require some learning.

Related: 6 Best AI Note-taking Apps for Busy Sales Reps (2023)

7. ExecVision

Next on the list is ExecVision, a tool that transcribes and uncovers valuable insights from all customer conversations to help you make informed sales decisions.

It offers features like smart alerts, performance dashboards, keyword detection, voice ID, and a robust search engine that allows you to find specific conversations and explore trends.

Pros:

1. Offers post-call analytics
2. Provides a sales coaching success kit
3. Has customizable scorecards

Cons:

1. The platform may not be easy to use and requires a learning curve for new users
2. Calls may be slow to upload, reducing the ability to flag them while fresh in mind, which may reduce the platform's usefulness for some users, such as SDRs.
3. Slow upload time, especially with longer Zoom videos & recordings
4. Pricing is not transparent, and a free trial is only available upon contacting customer care.
5. Inconsistent dashboard layouts across different licenses lead to communication and collaboration challenges.

8. Revenue.io

With Revenue, you can accurately forecast revenue, analyze opportunities, and receive real-time guidance during calls and meetings.This tool auto-captures video meetings for analysis and coaching, monitors performance metrics, and curates searchable best practice libraries.

Pros:

1. Generates recording, transcriptions, and analysis of conversations
2. Provides performance analytics
3. Recommends next best actions
4. Gives AI-powered insights

Cons:

1. Calls have poor sound quality.
2. Lacks transparent pricing.
3. Occasionally drops calls, which could cause losing sales leads.
4. Doesn't let you make any calls until you've logged your previous call.
5. Integrations with tools like RingDNA aren't very functional.
6. No AI-powered call summary feature.
7. The dialer does not predictively auto-populate contacts based on what has been typed so far, which may slow down the process of searching for contacts.

Related: Five Effective Ways To Master Your Follow-Up Sales Call

Did you Find Your Preferred Gong Alternative?

Just like every sales team is unique, so is yours.

While all the tools on our list offer great features, your choice will ultimately depend on your business's specific needs.

Gong is a great option, but Avoma is better if you want to get up and running quickly. Avoma offers an AI-powered meeting lifecycle assistant that assists with pre-call, during-call, and post-call activities. On the other hand, if you need an enterprise-level solution, Chorus is the way to go.

However, if you're looking for an all-rounder solution that's collaborative, fast, and budget-friendly, Fireflies.ai is the best option for you. It helps your team transcribe meetings, automates manual tasks, derives quick, actionable points, coach sales reps, integrate with popular CRM platforms, and gets rich insights to keep perfecting your sales strategy.