10 Effective Gong Alternatives to Improve Your Sales Calls

Are you struggling to close deals during your sales calls? You're not alone. For many sales reps, closing deals is the most difficult part of the sales process.

So, it's no wonder why a conversation intelligence platform like Gong has been a go-to tool for many businesses. By providing valuable insights from customer conversations, Gong aids easier deal closing & execution, sales coaching, and forecasting.

However, the conversation intelligence market has grown exponentially since the pandemic, with almost all businesses using video conferencing tools like Zoom, Google Meet, and Microsoft Teams.

With that, we have much smarter solutions and powerful tools available today that are cost-effective and loaded with features.

Here are some of the best Gong alternatives you need to explore.

10 Best Gong alternatives of 2024

Here's a compilation of the best Gong alternatives that sales teams and remote workers can explore to boost productivity and automate manual note-taking.

1. Fireflies.ai

Fireflies.ai is an AI-powered meeting assistant that automates many tedious tasks that sales teams face. This allows them to easily free up time to focus on closing deals and growing their business.

From scheduling meetings and tracking action items to recording and transcribing sales calls, Fireflies.ai streamlines your entire sales process.

With this Gong alternative, sales managers can get important conversational analytics metrics that make it easy to provide feedback and spot areas of improvement within the team.

It also integrates with popular CRMs and provides valuable insights into engagement levels, talk time, and other metrics, allowing sales teams to fine-tune their strategy and improve their performance.

Overall, Fireflies.ai is a great tool for sales calls because it saves time, increases efficiency, and helps teams maximize their sales opportunities.

Pros:

• Captures audio and video recordings of your sales meetings/calls and generates transcripts in minutes.
• Generates accurate meeting notes and customizable AI-powered summaries.
• Identifies action items discussed during sales meetings and assigns them
• Allows you to upload and transcribe existing audio recordings of sales calls in MP3, MP4, M4A, or WAV formats.
• Fireflies integrates with over 40 apps, including CRM software, productivity apps, video conferencing tools, and dialers. It automatically logs your calls, transcripts, and notes to CRM software like Salesforce, Pipedrive, Zoho, and more.
• Provides actionable insights from sales calls and meetings with Conversation Intelligence.
• Enables easy sales coaching, collaboration, and onboarding through its timestamped commenting feature.
• Transcribes calls in over 60 languages.
• Provides Smart Search filters to help you search specific keywords, mentions, phrases, topics, or speakers in your transcript.
• Offers Soundbites of crucial call moments you can easily reference and share with your team.
• Lets you create playlists to build a repository of soundbites from multiple calls for on-demand learning and faster onboarding.
• Creates a repository or a knowledge base of all of your team's conversations and calls.
• Offers a ChatGPT-like assistant called AskFred that can answer any questions about your sales conversations or generate content like follow-up emails, blog ideas, and reports.
• Keeps all your data encrypted at rest and in transit and is SOC 2 Type II, HIPAA, and GDPR compliant. It also offers private storage for added data security.

Cons

• Doesn't provide a deal intelligence feature.
• Doesn't offer a coaching dashboard to monitor coaching efforts or feedback.

2. Chorus.ai

Chorus helps sales teams transcribe and analyze customer calls, meetings, and emails to create visibility and increase their chances of closing deals.

With this tool, you can analyze customers' voices, gain competitive insights, and make better strategic decisions across the customer base and overall market.

Pros

• Tracks and compares your sales performance against metrics like talk-to-listen ratios.
• You can share full call recordings or important call snippets with your team for feedback.
• Uses market intelligence to reveal sales and customer trends.

Cons

• Doesn't have transparent pricing.
• Expensive for smaller companies compared to other alternatives.
• Its search function needs improvement.
• Limited integrations.

3. MeetRecord

MeetRecord is another Gong alternative that offers call recording and analysis for sales teams.

It integrates with existing meeting tools, calendars, and CRMs to track, analyze, and improve customer conversations.

With features like call insights, AI coaching, and deal intelligence, MeetRecord is sure to help boost your sales strategy.

Pros

• Records, summarizes, and analyzes sales conversations.
• Provides automated call scoring.
• Creates playlists of calls for easy reference.
• Offers several customization options.

Cons

• Transcription accuracy needs improvement.
• Sometimes, recordings take too long to process.
• Pricing is not transparent.
• Doesn’t automatically notify participants that a call is being recorded.

4. Avoma

Avoma is a tool that assists you throughout your entire sales meeting lifecycle, from before the meeting to after.

It offers features such as scheduling and agenda templates, automatic recording and transcription, collaborative note-taking, AI-generated notes and topics, conversation and revenue intelligence, and snippets and playlists.

Avoma also integrates with CRM, calendar, and video conferencing tools.

Pros

• Allows live bookmarking during calls.
• Provides automated call summaries.
• Offers AI-powered insights from customer conversations.
• Provides real-time sales coaching.
• Supports transcription in 20+ languages.

Cons

• Inaccuracy in transcripts and mislabeling speakers(especially in fast-paced calls), resulting in more time spent hearing audio recordings to validate the information.
• Limitation in creating short audio snippets from call recordings to share.
• Finds it difficult to catch non-English accents.
• Call recordings take time to process.

5. SalesLoft

SalesLoft isn't your average Gong alternative, as it focuses more on sales engagement rather than conversational or revenue intelligence.

Still, this tool has what you need to boost your sales calls and win deals quickly. It offers smarter prospecting, detailed opportunity insights, call tracking and coaching, and analytics and reporting.

SalesLoft's conversation intelligence feature provides insights into customer interactions, with the ability to transcribe and analyze sales calls, meetings, and emails.

Pros:

1. Provides sales pipeline and forecasting management
2. Offers multi-channel messaging
3. Automates prospects engagement
4. Allows sales rep coaching and insights

Cons:

• Lacks flexibility in cadence management, as rescheduling a step is not straightforward, and users can only skip or remove from a cadence.
• The activities recorded in SalesLoft are not always accurately registered in Salesforce, which could impact data analysis and reporting.
• Weak integration with Salesforce, as it's difficult to import specific leads from the tool into SalesLoft.
• Offers limited call analytics that may not completely highlight key sales team performances.
• Poor integration with Outlook makes it hard to manage emails.
• Pricing isn't transparent.
• It has a complex user interface that takes too many clicks to navigate.

6. Clari Copilot (formerly known as Wingman)

This next Gong alternative allows sales teams to record and analyze customer calls, simplify sales coaching, and collaborate on sales revenue.

With its "on-call battlecards" feature, sales reps can easily navigate tricky call situations and say the right thing at the right time.

It provides fresh insights into customer interactions and enables more predictable sales forecasting.

Pros

• Provides conversationally formatted call summaries.
• Offers sales coaching features like game tapes.
• Provides deal and pipeline intelligence.

Cons

• No free plan to test-drive the features.
• Its transcriptions are often inaccurate: it contains misspellings and speakers are sometimes mislabeled.
• Transcription accuracy in languages other than English is low.
• The UI may not be immediately intuitive and may require some learning.

7. Aviso

Next on our list of Gong alternatives is Aviso. This AI-powered platform provides features like conversational intelligence and sales forecasting to help teams optimize performance and prioritize activities.

With Aviso, you can access revenue reports & insights, coach your reps, and monitor deal engagement.

Pros

• Transcribes and analyzes your sales conversations.
• Provides revenue forecasting.
• Automates CRM data entry.
• Offers intelligent deal analysis.

Cons

• Its user interface is a little cluttered, with a slight learning curve.
• There are occasional instances of delays in data synchronization, which can affect the real-time accuracy of sales forecasts.
• Does not update/sync changes in Salesforce in real-time.
• Doesn't offer transparent pricing.

8. Revenue.io

With Revenue, you can accurately forecast revenue, analyze opportunities, and receive real-time guidance during calls and meetings.

This tool auto-captures video meetings for analysis and coaching, monitors performance metrics, and curates searchable best practice libraries.

Pros

• Generates recording, transcriptions, and analysis of conversations.
• Provides performance analytics.
• Recommends next best actions.
• Gives AI-powered insights.

Cons

• Lacks transparent pricing.
• Occasionally drops calls, which could cause loss of sales leads.
• Doesn't let you make any calls until you've logged your previous call.
• Integrations with tools like RingDNA and Salesforce aren't very functional.
• No AI-powered call summary feature.
• The dialer does not predictively auto-populate contacts based on what has been typed so far, which may slow down the process of searching for contacts.

9. Salesken

Salesken is a real-time sales conversation platform that will help you analyze sales conversations, detect areas for improvement, and provide solutions to fix them.

It integrates seamlessly with CRM tools, dialers, sales engagement software, and video conferencing tools to simplify your team's workflow.

Salesken also provides transcriptions of your calls and video demos that you can store and share with your team.

Pros

• Allows you to coach your sales reps by providing real-time guidance.
• Offers automated call summaries.
• Provides pitch intelligence, customer intelligence, and revenue intelligence to optimize sales performance.

Cons

• Its pages take too long to load.
• Transcripts are not always accurate.
• The call recording feature needs improvement.
• Lacks transparent pricing.

10. Jiminny

This alternative to Gong uses conversation intelligence to help you unlock your team's full potential.

Jiminny allows you to record, transcribe, and analyze every interaction, whether it's video, voice, or email, to give you profound insights into your customers' needs.

With features like call tracking and live coaching, Jiminny enables you to identify what works best and improve sales performance.

Pros

• Supports transcription in over 60 languages.
• Allows you to create collaborative playlists for easier coaching and onboarding.
• Provides deal insights to help you gain end-to-end pipeline visibility.

Cons

• Its live coaching link sometimes doesn't appear.
• Its transcripts are often inaccurate — it doesn't always pick up all the words or properly detect speakers.
• Its search functionality needs improvement.
• Call logging takes some time.
• Pricing isn't transparent.

Related: Five Effective Ways To Master Your Follow-Up Sales Call

Did you Find Your Preferred Gong Alternative?

Just like every sales team is unique, so is yours.

While all the tools on our list offer great features, your choice will ultimately depend on your business's specific needs.

Gong is a great option, but Avoma is better if you want to get up and running quickly. Avoma offers an AI-powered meeting lifecycle assistant that assists with pre-call, during-call, and post-call activities. On the other hand, if you need an enterprise-level solution, Chorus is the way to go.

However, if you're looking for an all-rounder solution that's collaborative, fast, and budget-friendly, Fireflies.ai is the best option for you. It helps your team transcribe meetings, automates manual tasks, derives quick, actionable points, coach sales reps, integrate with popular CRM platforms, and gets rich insights to keep perfecting your sales strategy.